SBC Client Bulletins: How to
Work Effectively with the Media

Use this file to obtain our free SBC Bulletins -- article reprints that our professional clients have found particularly helpful in planning their communications strategies or dealing with immediate problems, such as developing a strategic marketing program, creating a World Wide Web site or preparing for an upcoming press interview.

Click on any of the following titles to access the complete text, and feel free to download any of them to read at your convenience. And use the handy e-mail form to let us know if you find this material helpful in your own practice.

"Sticking with the Web," by Peter Salwen. Civil Engineering, June 1996. How are engineers and other professionals making use of the World Wide Web -- and what new developments are just around the corner? Includes useful guidelines for efficiently planning and design of effective Web sites. [Coming in June 1996]

"Media Relations: the Professional-Service Marketer's 'Secret Weapon,'" by Martha I. Finney. Corporate Connections, June 1995. Discusses issues and opportunities for professionals who need broader recognition as part of their business strategy.

"Tips for Meeting the Press," by Peter Salwen. Some interviewers believe there is no such thing as "off the record." How can you be genuinely responsive to a reporter's questions -- and still protect your firm's interests? Consulting Engineer, June 1987

And visit Peter Salwen's Home Page for links to fascinating and little-known items about Mark Twain and New York History.

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